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Thinking of starting a coaching business or looking for new ways to book clients? You're in the right place! You're listening to the Book Your Dream Clients Podcast with your host, Lindsay Maloney. Enjoy these bite-sized episodes, from one coach to another, to help you create and scale your business with simplicity. No hustle required.
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Monday Feb 23, 2026
Monday Feb 23, 2026
I posted on Instagram every day for a week. One post got 59,000 views. Another got 2,600 views. Same account. Same audience. 22x difference in reach.
So I pulled the data to figure out what the heck happened.
What I found changes everything I thought I knew about Instagram.
Spoiler: It's not about comments. It's not about likes. It's about one metric everyone ignores.
In this episode, I break down:
• Why Day 1 went viral (310 saves, 59K views)
• Why the comment test completely failed (189 comments, 2,800 views)
• The undeniable pattern across all 7 posts
• What makes content "save-worthy" (and why it matters)
• What I'm testing in Week 2
This is Day 10 of my 90-day Instagram experiment. I'm posting every day, tracking everything, and sharing what actually works for real business owners running real businesses.
No fluff. No guru BS. Just data.
Week 1 Results:
• Day 1: 59,109 views | 310 saves | 416 comments
• Day 2: 6,403 views | 8 saves | 16 comments
• Day 3: 4,344 views | 4 saves | 9 comments
• Day 4: 4,079 views | 13 saves | 29 comments
• Day 5: 3,703 views | 5 saves | 43 comments
• Day 6: 2,798 views | 5 saves | 189 comments (comment test)
• Day 7: 2,652 views | 12 saves | 53 comments
The Pattern: Saves drive reach. Every single time.
Key Takeaway: Instagram doesn't care if people comment. It cares if people SAVE.
What Makes Content Save-Worthy:
• Deep relatability ("This is SO me")
• Reference value ("I'll need this later")
• Shareable truth ("My friends need to see this")
• Emotional resonance ("This put words to what I'm feeling")
• Actionable insight ("I can use this")
Follow the 90-day experiment on Instagram: @lindsay_maloney
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